Monthly Archives: November 2014

Focusing on LOHAS Consumers

Is your company LOHAS-focused? If it consistently offers healthy, sustainably-sourced food options, then it’s following a trend of many individuals and companies around the world. LOHAS – an acronym for Lifestyle of Health and Sustainability – describes a demographic swath of the population whose purchasing decisions are based on issues like environmental impact, social responsibility, and personal fitness.

LOHAS

LOHAS consumers are generally financially comfortable, but they are not necessarily the wealthiest consumer sector; rather, issues of health and sustainability often override cost and convenience in their shopping and eating habits. For instance, many LOHAS consumers choose to pay the extra money or travel the extra distance required in order to eat organic vegetables—feeling that the health and societal benefits of buying organic are more important than saving money.

Not surprisingly, LOHAS spending decreases during times of economic stress, like the recession of 2008. However, the as the economy recovers, LOHAS spending has increased. An industry group estimates that 13-19% of the American population can be considered LOHAS consumers; that is one in four adults, or almost 41 million people. In a company of any size, some percentage is almost certain to be comprised of LOHAS consumers.

People’s LOHAS-oriented food purchases can vary, depending on their focus. For many, organic food is of primary importance: a fact that is reflected in the growth of the organic food movement. For others, avoiding genetically modified organisms (GMOs) is paramount. Still others focus on food sustainability, avoiding foods (like certain fish) that face over-harvesting. For some people, the social impact of the food is most important; they choose fair-trade coffee, for instance, or avoid foods (like some beef and coffee) that require clear-cutting forests. For many of these LOHAS choices, third party organizations provide labels to identify their products as adhering to these principles.

Some LOHAS customers’ focus is not on the food itself, but on the packaging. With a greater emphasis on environmental responsibility, these consumers will actively avoid food with excessive wrapping of plastic, paper, and other disposables. These eco-conscious consumers are more likely to bring a meal from home in order to avoid physical waste, even though buying food at work is more convenient.

USConnect Reaches Milestone

We’re growing!

USConnect now has over 40 affiliate members serving 100 U.S. metropolitan areas.

“The affiliate coverage area is vital for USConnect’s success; we want to provide a consistent, employee-focused, connected level of service for national accounts,” says Jeff Whitacre, CEO. “Our national account program is so effective because employers see significant value in making vending, food service, and micro markets an extension of their employee benefits.”

USConnect

The USConnect family of affiliates provides employee services via a connected network of vending machines, food service, and micro markets as well as providing cashless convenience, loyalty, and promotional services via the proprietary USConnect OneCard. The USConnect OneCard also allows for instant refunds to its customers and detailed reporting to manufacturers.

Jeffrey Lee, General Manager of Kinney Vending, a company that recently signed with USConnect, states, “We are an independent, family-owned business guided by our family values for three generations. We are looking to compete in a market of giants who do not hold the same values. USConnect has given us the competitive advantage we need by allowing us to connect with other businesses that share the same values while still allowing us to maintain our independence.”

USConnect has been conducting regional sales and operational seminars to educate the affiliates on the plethora of services provided. Seminars are scheduled for Cincinnati, Chicago, New York, Atlanta, and San Diego. To find out more about these seminars, visit www.usconnect.biz.

USConnect plans to complete its affiliate network expansion by mid-2016.

The Right Choice… for a Healthier You™

Eating the right foods can have a dramatic impact on your health, well-being and productivity. That’s why USConnect has developed a nutritional guidelines program emphasizing sensible nutrition choices, education, and a healthy, active lifestyle.

These guidelines follow the recommendations of a number of leading medical health agencies for the prevention of chronic illnesses including heart disease, diabetes, obesity, and hypertension. Managed by our staff dietician, The Right Choice … for a Healthier You™ program offers per-serving nutritional guidelines for fresh food products sporting the apple heart logo. Each product’s nutritional information can be viewed on the vending machine′s touch screen before purchase.

Nutrition Facts

From fresh food vending selections, like chef salads, deli-style subs, and artisan sandwiches to healthy snacks like nuts, popcorn, and dried fruits, USConnect’s vending machines and Bistro To Go! offer a wide range of healthy choices. And if you want that occasional candy bar or soft drink, you can still indulge while keeping track of your calories using the touch screen to view the food’s nutritional information.

Healthy food selections encouraged by The Right Choice … for a Healthier You program are conveniently accessible through the USConnectMe card, an advanced rechargeable cashless payment system that earns employees loyalty rewards, and lets employees decide which charity in your community their purchases will help support. The USConnect Me card also gives you coupon-free, no-hassle monthly promotions and loyalty earnings available for tracking online or via email.

Learn more or see monthly promotions at www.usconnectme.com.