Health takes a front seat. This is an overall trend that accelerates in summer. People want to show off their “beach bodies,” so they’re more likely to try to eat healthily when possible. Warmer weather also means that a crisp, cool salad or wrap sandwich is more appealing than the warmer, heavier fare that people crave when the weather turns cold.
Keep it fresh. Again, the emphasis on freshness is a long-term trend that gains momentum in the summer when more fresh foods are available throughout the country. Kiosks like our Bistro To Go™ offer a wide range of fresh foods that see increased sales when the temperature rises. But be careful; when offering fresh food, it’s crucial to keep it fresh! A wilted salad or slightly-off hard-boiled egg can reduce consumer confidence and may chase them away forever. During the summer, when people travel a lot, make sure that fresh choices stay fresh.
Help people stay hydrated. Cold drink sales tend to rise in the summer as the mercury rises. And again, with the emphasis on health, many vending machine operators are moving away from sugary drinks and toward healthier options. Increasingly, people are willing to pay premium prices for high-end items like kombucha, green tea beverages, and smoothies, especially if they contain trendy health ingredients like chia, kale, or antioxidants.
We all scream for ice cream! Some companies are stocking freezer vending machines with frozen treats like old-fashioned ice cream bars and ice pops. And although this might seem to buck the health trend, there are lots of healthy options like frozen fruit bars and frozen Greek yogurt.